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SEO (search engine optimization) helps your website rank higher on organic search results, which are the unpaid listings that appear below the ads. SEO involves optimizing your site's content, structure, speed, and user experirence for relevant keywords and user intent. SEO can also help you attract more qualified and engaged visitors who are looking for your products or services.

SEA (search engine advertising) helps your website appear at the top of paid search results, which are the ads that appear above or beside the organic listings. SEA involves creating and managing campaigns on platforms like Goolge Ads or Bing Ads, where you bid on keywords and pay for each click on your ad. SEA can also help you reach more potential customers who are ready to buy or take action. 

SEO and SEA can work together to maximize your online presence and performance. By using both strategies, you can cover more ground on the search engine results pages and increase your brand awarness, credibility, and authority. You can also use data from both SEO and SEA to optimize your campaigns and improve your return on investment.

SEO Check List

Brand Pilot Lab SEO Map

SEA Check List

Brand Pilot Lab SEA Map
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