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How to use Google My Business?

Updated: May 3, 2023

Brand Pilot Lab Blog: how to use google my business

If you own a local business, you might be wondering how to reach more customers online. One of the best ways to do that is by using Google My Business, a free tool that lets you manage your online presence across Google. In this blog post, I will explain who can use Google My Business, what benefits it brings to you, what you should prepare for the registration, and some important features to suggest.

Who can use Google My Business?

Google My Business is designed for businesses that serve customers in a specific location or within a designated service area. For example, if you run a restaurant, a salon, a plumber service, or a pet store, you can use Google My Business to show up on Google Maps and Search when people look for businesses like yours. However, if you operate an online-only business or sell products that are not tied to a physical location, Google My Business might not be the best option for you.

What benefits does it bring to you?

Google My Business can help you attract more customers and increase your visibility online. By creating and verifying your business profile, you can:

- Display your business name, address, phone number, website, hours of operation, and other details on Google Maps and Search.

- Respond to customer reviews and ratings and build trust and loyalty with your audience.

- Post updates, offers, events, photos, and videos to showcase your products and services and keep your customers informed.

- Use insights to understand how customers find and interact with your business online and optimize your marketing strategy.

- Connect with customers directly through messaging, calls, or bookings.

What should you prepare for the registration?

To register your business on Google My Business, you will need:

- A Google account that you use for your business.

- A physical address or service area for your business.

- A phone number or website that customers can use to contact you.

- A category that best describes your business type.

- A verification method such as phone call, email, postcard, or instant verification.

Some important features to suggest

Once you have registered and verified your business on Google My Business, you can start using some of the features that can help you grow your online presence and reach more customers. Here are some of the features that I suggest you try:

- Posts: You can create posts to share updates, offers, events, photos, and videos with your customers. Posts appear on your business profile on Google Maps and Search and can help you drive more traffic to your website or store.

- Q&A: You can answer questions from potential customers and showcase your expertise and customer service. You can also ask and answer your own questions to provide useful information that customers might be looking for.

- Messaging: You can enable messaging to chat with customers directly from the Google My Business app. You can answer queries, provide quotes, confirm bookings, and more. Messaging can help you increase customer satisfaction and loyalty.

- Bookings: You can enable bookings to let customers schedule appointments or reservations with you online. You can choose from various booking partners that integrate with Google My Business and manage your bookings from the app. Bookings can help you generate more leads and revenue.

Google My Business is a powerful tool that can help you boost your online presence and reach more customers. If you haven't already, I encourage you to sign up for Google My Business today and start exploring its features. You will be amazed by how much it can do for your business!

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